Why packaging matters; Making a lasting impression

When it comes to selling a product, packaging should be an essential part of any brand's marketing strategy. Even if you have created the most innovative invention of our time, its success can be hindered if the packaging fails to engage potential customers.

Studies show that 70% of consumers form an impression of a brand just based on the packaging of its products.

The packaging is your first impression, you need something that represents your brand in a way that is attractive for customers.  For instance, a high-end jewellery brand would not opt for packaging with flashy colours and playful fonts. Instead, they would choose elegant and sophisticated packaging that exudes luxury, using refined typography, premium materials, and subtle embellishments.

A perfect example of a brand that understands the significance of packaging is 'Dior,' a renowned luxury fashion house. Each element of their packaging reflects their commitment to opulence, from the crisp white bags adorned with their logo and ribbon to the smaller canvas bags that hold their products. Opening one of their items evokes a sense of lavishness and exclusivity.

In contrast, a business selling baby food would aim for a completely different packaging approach. Bright colours, playful fonts, and eye-catching designs that exude a child-friendly vibe would be more appropriate. Moreover, such packaging would likely highlight nutrient values prominently to address the needs of growing children. Safety would also be a top priority, requiring the use of food-grade materials that are free from harmful chemicals.

There’s lots of factors that go into packaging design, such as the target audience, the product's positioning in the market, the brand's values and personality, and the functionality of the packaging itself. Easy-to-open packaging, clear labelling, and appropriate sizing are factors that can enhance the overall user experience and make the product more appealing. 

When creating a design, there may be several versions, several alterations, several variations. This can be messy and time consuming when working in a team. It’s easy to get lost. We’ve managed to expedite the process by creating a platform that keeps all tools in one place. It’s a place where you can generate thousands of artworks in minutes. This greatly decreases the time it takes to approve and alter artworks.

Packaging plays a critical role in shaping consumer perceptions and influencing purchasing decisions. Don't underestimate its power—invest in compelling packaging design to make a lasting impact on your target audience and ultimately drive the success of your brand.

You can find out more about our packaging design platform’s capabilities,  or send us an enquiry if you’d like to find out more!

Utilise packaging design software like ours in order to save time and get the best out of your packaging experience.