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Without a packaging software it’s easy to get caught in the eternal loop of FMCG artwork approvals…
Why on earth does it take days and days for your current FMCG artwork/brand manager to make even the simplest of alterations requests? Here’s why!
Process errors and significant time consumed for a simple single alteration request.
The problem with FMCG packaging processes
A quantitive study of 1000’s of digital artwork journeys shows that the apparently most straightforward aspects of the packaging design/artwork process, copy is responsible for the largest amount of errors (58%). Our artwork management systems remove the complexity and confusion around all deliverables collection and give the brand owner complete control over all design elements. Errors become a lot more preventable with an online packaging design tool.
A quantitive study research program covering 128 Brand Owners (53% Food and Beverage and 48% Consumer Packaged Goods) highlighted the typical time to approve all design alterations.